We might even see an acquisition or two to accelerate time to market.īeyond Apple and Google there are other companies that have offer Siri-like “assistant” capabilities, though not at the level Apple demod on Tuesday. However I suspect Microsoft will be working on it for a future OS update. Microsoft has significant speech assets also and nothing really comparable to Voice Actions or Siri for Windows Phones. After the Siri unveiling it’s a safe bet that Google is working on beefing this functionality up. Voice Actions aspires to the same speech-driven interactivity with the device, however. Google Voice Actions offers a “more beta” (not “more better”) version of what Apple showed on Tuesday. As I wrote in February 2010, before Apple bought the company, Siri is not a search engine but you might use it like one.īeyond retrieving information Siri controls a range of functions on the device that includes finding music, calling, calendaring, texting and other capabilities. However it can also take users to a list of results (“best sushi nearby”). Siri is more “transactional” than search, taking users to an “answer” or a page where a task can be completed (e.g., making a reservation on OpenTable, creating a reminder or calendar entry). And while Siri is not a “voice search engine,” people will certainly use it to find information and accomplish tasks they might otherwise have used search or apps to complete. Beyond some of the processing and other technical upgrades in the new iPhone 4S, the standout feature of the new device is the Siri “Assistant.” It’s an expanded and enhanced version of what’s behind the existing Siri iPhone app, which is being shut down on October 15.
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